The term “ambush marketing” was first used by the media after the 1984 Los Angeles Olympics when Kodak sponsored ABC’s coverage and successfully “ambushed” Fuji, the official sponsor of these Games(16).
Fathi Hussien Alafandi, A. (2014). Ambush Marketing in Egypt’s Sports Sponsorship: Preliminary Investigations. Assiut Journal of Sport Science and Arts, 2014(1), 235-251. doi: 10.21608/ajssa.2014.70899
MLA
Ahmed Fathi Hussien Alafandi. "Ambush Marketing in Egypt’s Sports Sponsorship: Preliminary Investigations". Assiut Journal of Sport Science and Arts, 2014, 1, 2014, 235-251. doi: 10.21608/ajssa.2014.70899
HARVARD
Fathi Hussien Alafandi, A. (2014). 'Ambush Marketing in Egypt’s Sports Sponsorship: Preliminary Investigations', Assiut Journal of Sport Science and Arts, 2014(1), pp. 235-251. doi: 10.21608/ajssa.2014.70899
VANCOUVER
Fathi Hussien Alafandi, A. Ambush Marketing in Egypt’s Sports Sponsorship: Preliminary Investigations. Assiut Journal of Sport Science and Arts, 2014; 2014(1): 235-251. doi: 10.21608/ajssa.2014.70899
)
View on SCiNiTO