To succeed in this brave new world of global e-business, sport marketers must understand what threats the Internet poses to sport e-sponsoring and what opportunities may open up with this new medium. Hence, before integrating the Internet into a sport sponsorship package for a global market, marketers need to be able to judge whether the personality of the sponsor’s brand aligns well with the Internet and if the Internet fits with the target audience (17).
Fathy Husain Alafandi, A. (2014). Measuring Sponsorship Return on Investment (ROI) for Sponsors in the field of sport in Egypt. Assiut Journal of Sport Science and Arts, 2014(1), 217-234. doi: 10.21608/ajssa.2014.70896
MLA
Ahmed Fathy Husain Alafandi. "Measuring Sponsorship Return on Investment (ROI) for Sponsors in the field of sport in Egypt". Assiut Journal of Sport Science and Arts, 2014, 1, 2014, 217-234. doi: 10.21608/ajssa.2014.70896
HARVARD
Fathy Husain Alafandi, A. (2014). 'Measuring Sponsorship Return on Investment (ROI) for Sponsors in the field of sport in Egypt', Assiut Journal of Sport Science and Arts, 2014(1), pp. 217-234. doi: 10.21608/ajssa.2014.70896
VANCOUVER
Fathy Husain Alafandi, A. Measuring Sponsorship Return on Investment (ROI) for Sponsors in the field of sport in Egypt. Assiut Journal of Sport Science and Arts, 2014; 2014(1): 217-234. doi: 10.21608/ajssa.2014.70896
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