Analytical study for marketing of sport recreational services at special units in Mansoura University

Elsayad Elsayad Mattar, Mohammed; Mohammed Yousef Mansour, Hazem

doi:10.21608/ajssa.2014.70873

Analytical study for marketing of sport recreational services at special units in Mansoura University

Document Type : Original Article

Authors

¹ 1Lecturer at Sport Recreation Department, Faculty of Physical Education, Mansoura University.

² 2Lecturer at Sport Recreation Department, Faculty of Physical Education, Mansoura University

10.21608/ajssa.2014.70873

Abstract

The most important results was that: employees and beneficiaries of special units are aware and do understand the concepts of marketing sport recreational services- special units that provide sport recreational services do not follow modern methods for marketing management. The most important recommendations was that: Need for supporting marketing awareness for concepts of marketing sport recreational services inside special units educational programs and specialized workshops in general in sport marketing and in particular in marketing sport recreational services.