Marketing Ambidexterity as a gateway to attracting foreign direct investment to the Arab Republic of Egypt's sports sector

Abdo Al- Deeb, Sally Said; Mokhtar, Reem Ahmed

doi:10.21608/ajssa.2022.299280

Marketing Ambidexterity as a gateway to attracting foreign direct investment to the Arab Republic of Egypt's sports sector

Document Type : Original Article

Authors

¹ Assistant Professor, Department of Sports Administration and Recreation, Faculty of Physical Education for Girls, Helwan University

² Lecturer, Department of Sports Administration and Recreation, Faculty of Physical Education for Girls, Helwan University.

10.21608/ajssa.2022.299280

Abstract

Research goal:
The research aims to study Marketing Ambidexterity as an approach to attract foreign direct investment to the sports sector in the Arab Republic of Egypt by identifying:
1- Exploring opportunities as a gateway to attract foreign direct investment to the sports sector in the Arab Republic of Egypt.
2- Exploiting opportunities as an entry point to attract foreign direct investment to the sports sector in the Arab Republic of Egypt.
3- Marketing flexibility (promotion, pricing, product, distribution) as an input to attract foreign direct investment to the sports sector in the Arab Republic of Egypt.