A proposed plan for the marketing and promotion of weightlifting champions

Document Type : Original Article

Author

Lecturer, Department of Sports Management and Recreation, Faculty of Physical Education, Assiut University, Egypt.

Abstract

Weightlifting competitions can be marketed through different means such as advertising and referendum on in-kind prizes, promotion of activities, and television broadcasting. Yet, there are many problems that hinder the marke ting of weightlifting championships; among which the most salient are: administrative policy, technical aspects, capabilities and facilities, and human capabilities. To that end, this paper proposes a new methodology to determine the best ways of marketing and promotion for weightlifting championship. The proposed method is derived from the conduction of a survey using a questionnaire consists of 59 phrases. The questionnaire was applied to a sample of 65 individuals in the Egyptian Weightlifting Federation. The results of this research show that the use of modern scientific methods helps the marketing process in the Egyptian Weightlifting Federation. Therefore, the researcher recommends the implementation of the proposed method to market weightlifting championships.

Keywords

Assiut Journal of Sport Science and Arts
Volume 2018, Issue 5
December 2018
Pages 198-217

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